Since launching in May of 2018, the World Champions Rodeo Alliance (WCRA) and its partners have awarded millions in new money to rodeo athletes. Qualifying is based on points, rather than dollars won, through our world ranking points system.

The WCRA is a professional sport and entertainment entity, created to develop and advance the sport of rodeo by aligning all levels of competition. In association with PBR, WCRA produces major rodeo events, developing additional opportunities for rodeo industry competitors, stakeholders and fans.

Our Core Values:

We serve the rodeo athlete.

We have an athlete-first mentality.

We lead by example.

We influence rodeo through our actions.

We pursue what’s next.

We take pride in change and act rapidly.

WCRA Team

						
Gary Mckinney CEOGary brings storied leadership experience from the energy sector to WCRA. He owns the Lazy E Facilities in Guthrie, OK and Reliance Ranches a widely successful Quarter Horse Racing and Performance Horse operation.
Contact

Bobby Mote President4X World Champion Bareback Rider. 15 consecutive National Finals Rodeo appearances and nearly $3 million in career earnings. He has deep knowledge of the rodeo industry and seeks to bring positive change through WCRA.
Contact

Scott Davis Vice President+15 Years experience in the Western Lifestyles sector. Scott brings vast rodeo knowledge ranging from pro competition, to start up properties, to both marketing and sponsorship as well as technology.
Contact

Kyle Jones Director of Marketing & CommunicationsKyle brings a diverse communications background to WCRA. After spending five years in the NBA and NBA G League with the Sacramento Kings. He is passionate about effective communications and is excited to advance WCRA’s mission.
Contact

Casey Duggan Director of Rodeo Operations and AdministrationCasey Duggan joins the WCRA as after a long rich history in the western sports industry. Duggan most recently has spent the last eight and a half years with Professional Bull Riders (PBR), where he served as director of special events.
Contact

Sami Jo Smith WRWC Director of Operations and Rodeo AdministrationSami Jo has a rich history in the western sports industry, providing event management and athlete relations services to several reputable events including Group W Production’s All In Barrel Race, Days of ’47 Rodeo, and The American.
Contact

Kyia Sell VRQ Director Kyia has a rich history in the equine and customer service industry. She is passionate about helping others and plans to cultivate the best customer service experience possible.
Contact

Rob Smets Alliance Partner RelationsAfter 30 years in the rodeo arena, five-time world champion bullfighter, Rob Smets joins the WCRA Staff leading the charge in the alliance partner relations department.
Contact

Brittney Phillips Director of SponsorshipsBrittney brings marketing and sponsorship experience to the WCRA following her eight-year career with the western retailer Boot Barn. She believes in the power of partnership and is committed to the future of our sport.
Contact

Aligning a Fractured Industry

WCRA Team

Gary Mckinney

Bobby Mote

Scott Davis

Kyle Jones

Casey Duggan

Sami Jo Smith

Kyia Sell

Rob Smets

Brittney Phillips