Since launching in May of 2018, the World Champions Rodeo Alliance (WCRA) and its partners have awarded millions in new money to rodeo athletes. Qualifying is based on points, rather than dollars won, through our world ranking points system.
The WCRA is a professional sport and entertainment entity, created to develop and advance the sport of rodeo by aligning all levels of competition. In association with PBR, WCRA produces major rodeo events, developing additional opportunities for rodeo industry competitors, stakeholders and fans.
Our Core Values:
We serve the rodeo athlete.
We have an athlete-first mentality.
We lead by example.
We influence rodeo through our actions.
We pursue what’s next.
We take pride in change and act rapidly.
Gary brings storied leadership experience from the energy sector to WCRA. He owns the Lazy E Facilities in Guthrie, OK and Reliance Ranches a widely successful Quarter Horse Racing and Performance Horse operation.
4X World Champion Bareback Rider. 15 consecutive National Finals Rodeo appearances and nearly $3 million in career earnings. He has deep knowledge of the rodeo industry and seeks to bring positive change through WCRA.
Scott DavisVice President
+15 Years experience in the Western Lifestyles sector. Scott brings vast rodeo knowledge ranging from pro competition, to start up properties, to both marketing and sponsorship as well as technology.
Kyle JonesDirector of Marketing & Communications
Kyle brings a diverse communications background to WCRA. After spending five years in the NBA and NBA G League with the Sacramento Kings. He is passionate about effective communications and is excited to advance WCRA’s mission.
Casey DugganDirector of Rodeo Operations and Administration
Casey Duggan joins the WCRA as after a long rich history in the western sports industry. Duggan most recently has spent the last eight and a half years with Professional Bull Riders (PBR), where he served as director of special events.
Sami Jo SmithWRWC Director of Operations and Rodeo Administration
Sami Jo has a rich history in the western sports industry, providing event management and athlete relations services to several reputable events including Group W Production’s All In Barrel Race, Days of ’47 Rodeo, and The American.
Kyia SellVRQ Director
Kyia has a rich history in the equine and customer service industry. She is passionate about helping others and plans to cultivate the best customer service experience possible.
Rob SmetsAlliance Partner Relations
After 30 years in the rodeo arena, five-time world champion bullfighter, Rob Smets joins the WCRA Staff leading the charge in the alliance partner relations department.