World Champions Rodeo Alliance (WCRA) is a professional sport and entertainment entity, created to develop and advance the sport of rodeo by aligning all levels of competition.
In association with Professional Bull Riders (PBR), WCRA produces major rodeo events, developing additional opportunities for the rodeo industry, athletes, stock contractors, stakeholders and fans.
- WCRA is an entirely new entity developed to advance opportunities for rodeo athletes and the sport of rodeo.
- WCRA is complementary and non-competitive to rodeos, rodeo organizations or others in the industry.
- WCRA is creating incremental earning opportunities for rodeo athletes through the development of new, large format, large payout rodeo events.
- WCRA and Professional Bull Riders, Inc. have entered into a definitive agreement through which WCRA gets access to and support from the largest western sports and lifestyle organization.
Gary brings storied leadership experience from the energy sector to WCRA. He owns the Lazy E Facilities in Guthrie, OK and Reliance Ranches a widely successful Quarter Horse Racing and Performance Horse operation.
4X World Champion Bareback Rider. 15 consecutive National Finals Rodeo appearances and nearly $3 million in career earnings. He has deep knowledge of the rodeo industry and seeks to bring positive change through WCRA.
+15 Years experience in the Western Lifestyles sector. Scott brings vast rodeo knowledge ranging from pro competition, to start up properties, to both marketing and sponsorship as well as technology.
Sami Jo Smith
Virtual Rodeo Qualifier (VRQ) Director
Sami Jo has a rich history in the western sports industry, providing event management and athlete relations services to several reputable events including Group W Production’s All In Barrel Race, Days of ’47 Rodeo, and The American. Her dedication and work ethic is driven by her passion for the western lifestyle.
Director of Marketing and Communications
Born and raised in northern Nevada, Kyle brings a diverse marketing and communications background to WCRA. He spent five years in the G-League and NBA, working for the Sacramento Kings. He is passionate about effective communications and is excited to help promote and advance WCRA’s mission.
Owner of Firebrand Marketing LLC, Holly has almost 20 years of marketing and communications experience in the western industry and beyond. Holly’s marketing team consists of writers, designers and social media mangers that are passionate about the future of rodeo.