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Since launching in May of 2018, the World Champions Rodeo Alliance (WCRA) and its partners have awarded millions in new money to rodeo athletes. Qualifying is based on points, rather than dollars won, through our world ranking points system.

The WCRA is a professional sport and entertainment entity, created to develop and advance the sport of rodeo by aligning all levels of competition. In association with PBR, WCRA produces major rodeo events, developing additional opportunities for rodeo industry competitors, stakeholders and fans.

Our Core Values:

We serve the rodeo athlete. 

We have an athlete-first mentality. 

We lead by example.

We influence rodeo through our actions. 

We pursue what’s next.

We take pride in change and act rapidly.

WCRA Team

Gary Mckinney

Gary Mckinney

CEO

Gary brings storied leadership experience from the energy sector to WCRA. He owns the Lazy E Facilities in Guthrie, OK and Reliance Ranches a widely successful Quarter Horse Racing and Performance Horse operation.

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Bobby Mote

Bobby Mote

President

4X World Champion Bareback Rider. 15 consecutive National Finals Rodeo appearances and nearly $3 million in career earnings. He has deep knowledge of the rodeo industry and seeks to bring positive change through WCRA.

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Scott Davis

Scott Davis

Vice President

+15 Years experience in the Western Lifestyles sector. Scott brings vast rodeo knowledge ranging from pro competition, to start up properties, to both marketing and sponsorship as well as technology.

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Kyle Jones

Kyle Jones

Director of Marketing & Communications

Kyle brings a diverse communications background to WCRA. After spending five years in the NBA and NBA G League with the Sacramento Kings. He is passionate about effective communications and is excited to advance WCRA’s mission.

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Casey Duggan

Casey Duggan

Director of Rodeo Operations and Administration

Casey Duggan joins the WCRA as after a long rich history in the western sports industry. Duggan most recently has spent the last eight and a half years with Professional Bull Riders (PBR), where he served as director of special events.

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Sami Jo Smith

Sami Jo Smith

WRWC Director of Operations and Rodeo Administration

Sami Jo has a rich history in the western sports industry, providing event management and athlete relations services to several reputable events including Group W Production’s All In Barrel Race, Days of ’47 Rodeo, and The American.

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Kyia Sell

Kyia Sell

VRQ Director

Kyia has a rich history in the equine and customer service industry. She is passionate about helping others and plans to cultivate the best customer service experience possible.

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Rob Smets

Rob Smets

Alliance Partner Relations

After 30 years in the rodeo arena, five-time world champion bullfighter, Rob Smets joins the WCRA Staff leading the charge in the alliance partner relations department.

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Brittney Phillips

Brittney Phillips

Director of Sponsorships

Brittney brings marketing and sponsorship experience to the WCRA following her eight-year career with the western retailer Boot Barn. She believes in the power of partnership and is committed to the future of our sport.

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