WHO WE ARE
The World Champions Rodeo Alliance (WCRA) is a technologically advanced, for profit, western sports property built for the Rodeo Athlete.
WCRA is a property built by Rodeo people for
Rodeo Athletes, industry stakeholders and the
fans of our sport.
WCRA is deeply rooted in traditions of the west,
while pioneering the most advanced technology
available in the rodeo industry.
The World Champions Rodeo Alliance’s unique
for-profit business structure contradicts
current industry norms and mirrors other
major league sports.
WHAT WE DO
The WCRA has developed the largest qualifying platform for rodeo athletes. Our major events offer a total annual payout of over $2 million.
WHY IT MATTERS
WCRA has developed a platform that allows rodeo athletes to compete without restriction, offering them the fastest path to earn the most money on the industry’s largest stages.
